Name Brand Shopping?

When you go to buy groceries, I know that some things are better by the brand name, but have you tried using some of the store brands? In some cases, these items can be cheaper than the brand even with a coupon. Before I even step foot into the grocery store I always make out a list of the things that I really need, and yes, I do buy other things as well, but it makes it easier with a list. Some even plan out a menu for the week which makes it doubly easy for shopping, but I don't always have time to do that. I find that if I can get something on sale and find a coupon that coordinates with that sale item, I can save even more. Do your children like a particular item? You can go online and put in a search for that item to see if there's a coupon out for it, and boy that really helps. Money is tight sometimes so you gotta save where ever you can these days!